Challenge for Europe

In the information world, certain media organizations are implementing policies and strategies that establish practices that are more responsible than others. The International Alliance of Journalists, in its work on the production process for “responsible” information, sheds light on the existence of these “good” practices but also recognized that they spend much of their time in the shadows, unknown to most media personnel and ignored by the public. To remedy this situation, the alliance proposes that an online inventory of these practices be set up in order that they can be valued, shared, modeled, and spread. The alliance already initiated this work among a group of twenty media organizations in France, Italy, Spain, Brazil, Belgium, Switzerland, India and Central Asia. This site could eventually become a reference for all media organizations concerned about quality of information and for the reading public who are sensitive to ethical criteria.

The inventory exists to identify practices and/or responsible and ethical steps that have already been put in place in the media. Convinced that quality depends above all else on the conditions throughout the production process (collection, production, and diffusion), the inventory will not just deal with the content of information. The production of information favours the application of deontology defined by different codes and charters of the profession as well as ethics as defined by the declaration of human rights, the UN charter, the earth charter, the charter of human responsibilities (and in France, the new charter on the quality of information, too).

The advantages of this inventory project will be multiple:

  • Media organizations will profit from this program which allows them not just to enumerate their practices but also to radiate coherence
  • The website will help encourage the exchange of experiences and serve as a modeling tool between media organizations. It will also allow some to make a simple evaluation of their ethical and responsible practices, others to develop new ones, and still others to call for them and work together to institutionalize them. In the medium term, the tool will make a great reference as well as become an element of encouragement and stimulation.
  • Finally, this tool is not exclusively designed for journalists and media personnel, but also to their audiences, including readers, viewers, listeners, as well as the other stakeholders such as advertisers and public authorities.


Broaden the inventory of ethical and responsible measures taken by media organizations to include all news and general interest media in the European Union and make it accessible to its citizens via a multilingual website.

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